Though I was initially wary of the stark contrast of the Blast unit for review - I am more accustomed to a floating sea of beige or black keys more commonly found on corporate desks - the bumblebee-hued keyboard was playful but not garish like some gaming keyboards. Logitech’s design executives claim that the keyboard was designed for Gen Z users who desire more individuality and personality in their workspace. The keyboards come in vibrant shades, including Daydream, which combines mint, yellow and lavender keys together, a rose-toned Heartbreaker, or the classic Blast that’s available in black and yellow. The first thing you’ll notice about Logitech’s Pop Keys is that it comes with a “pop” of color. Though not the first keyboard to mimic the old world charm of typewriters, Logitech’s $99 Pop Keys is perhaps the most accessible and affordable modern mechanical interpretation of what’s become a relic, especially when compared to the $299 QwerkyWriter S, $220 Azio MK Retro Keyboard, or the $164 Rymek Knewkey. The Logitech Pop Keys is a mechanical keyboard highlighted by a splash of vibrant color, support for modern connectivity, and even emoji keys for modern communication. With its latest Pop Keys keyboard, that’s the ethos Logitech hopes to inspire by melding the retro charm of typewriters with some of the best technologies of today.
Yet the simple keyboard wields so much creative force - some of the greatest novelists of our time, from Mark Twain to Ernest Hemingway and Maya Angelou, have written their best works on a keyboard (more specifically, a typewriter, in most of these cases).